Business Architecture.
Wherever you are in your journey.

I work with people considering entrepreneurship, founders building businesses, and established companies that need significant change.

Find where you are.

Move the slider to explore the program that fits your situation.

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Program 01 1–2 weeks

Architecting the Entrepreneur

Who it’s for: An employed or job-seeking professional considering entrepreneurship who isn't sure what kind of entrepreneurial life fits them.
What we do: Two private sessions to work out what kind of entrepreneurial life would actually fit you, before you choose a business.
What you receive: A Personal Entrepreneurial Profile, co-created with me.

Investment · fixed fee

US$199

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

An employed or job-seeking professional, perhaps disillusioned with corporate life, who is considering entrepreneurship and wants to understand what fits them before choosing a business.

How it’s delivered

Two private 1:1 sessions, with reflection work and my synthesis in between.

How it works

Session one explores your motivations, frustrations, aspirations, lifestyle, income needs, strengths, constraints and non-negotiables.
Between sessions you reflect on your future self while I look for patterns and contradictions in what you've said.
Session two brings it together: your entrepreneurial direction, capabilities, assets and gaps.

The deliverable

A co-created Personal Entrepreneurial Profile.

Good to know

Not a business idea.
Not a verdict on whether a business would be viable.
Not a generic personality test.

Full details for Architecting the Entrepreneur →

Program 02 2–3 weeks

Discovering Business Opportunities

Who it’s for: Someone who knows the life and income they want but has no business idea yet.
What we do: We look for ideas in what you already know, own and can do, and in problems you observe, then challenge them together.
What you receive: An annotated Working List of Business Ideas.

Investment · fixed fee

US$299

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

Someone who is clear about the lifestyle and income they want but has no business idea yet.

How it’s delivered

Two private sessions, with one to two weeks of opportunity-observation work on your side in between.

How it works

We explore two routes to an idea: Repackage (turn expertise you already have into something people pay for) and Recycle (apply your skills, experience, networks or assets in a different field).
You spend one to two weeks observing real problems, unmet needs and frustrations around you.
We discuss and challenge the ideas together.

The deliverable

An annotated Working List of Business Ideas.

Good to know

Not a validated opportunity portfolio.
Not a polished feasibility study.

Full details for Discovering Business Opportunities →

Program 03 4–6 weeks

Pre-Architecture

Who it’s for: A founder whose concept needs real money, time or personal risk, and who wants it challenged before committing.
What we do: I investigate your concept independently and challenge your assumptions, so you decide on evidence before committing money, time or personal risk.
What you receive: An Evidence-Based Business Assessment: proceed, rethink or walk away.

Investment · fixed fee

US$1,999

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

A founder whose concept requires meaningful investment, time, operational commitment or personal financial risk, and who wants it challenged before proceeding.

You're not hiring me to validate your idea. You're hiring me to challenge it.

How it’s delivered

You do the field work. I investigate independently and challenge what you find.

How it works

You carry out the field, customer and competitor research that matters for your concept.
I investigate independently, challenge your assumptions, run counter-research and probe for blind spots.
We assess the evidence together. The method adapts to the concept.

The deliverable

An Evidence-Based Business Assessment with one of three recommendations: proceed to architecture, rethink or reframe the opportunity, or walk away.

Good to know

The recommendation is not a guarantee. The final decision is yours.
Not required before every architecture program. Simple, cheap-to-test ventures can skip it.

Full details for Pre-Architecture →

Program 04 3–4 weeks

Lean Business Architecture

Who it’s for: A solopreneur, consultant, coach or founder of a straightforward business that is cheap to test.
What we do: We design a simple, cheap-to-test business properly: customer, offer, pricing, economics, delivery and a first go-to-market test.
What you receive: A Lean Business Architecture, ready for activation. Launch, website, MVP and campaigns are not included.

Investment · fixed fee

US$1,399

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

A low-complexity, low-cost-to-test business: solopreneur, consultant, coach, independent service provider, or an app whose first version can be built inexpensively. Complexity matters more than industry.

How it’s delivered

About four private working sessions, plus meaningful work between them.

How it works

Just enough customer, competitor, offer and pricing discovery to make sound design choices.
We architect your customer, problem, positioning, offer, differentiation, pricing, basic economics, delivery and acquisition channels.
We finish with an initial go-to-market test plan.

The deliverable

A co-created Lean Business Architecture, ready for activation.

Good to know

Launch, website build, campaigns, CRM, MVP and other implementation work are not included. They can be agreed separately.

Full details for Lean Business Architecture →

Program 05 8–12 weeks

Business Architecture

Who it’s for: A founder with an investigated, complex business concept whose parts depend on each other.
What we do: We co-design the whole business across six dimensions and sequence what to build first.
What you receive: An implementation-ready Business Architecture with a sequenced plan.

Investment · fixed fee

US$5,999

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

A founder with a sufficiently investigated or validated, complex business concept with multiple operational dependencies. The validation may have been done independently; Pre-Architecture is not compulsory.

How it’s delivered

Co-design with me, with substantial work on your side between sessions.

How it works

You and I co-design the integrated business across six dimensions.
Work between sessions is substantial, and iteration within the concept is part of the program.
We close with priorities and a sequenced implementation plan.

The deliverable

A complete, integrated, implementation-ready Business Architecture, including priorities and a sequenced implementation plan.

Good to know

Covers one defined business concept. Normal iteration is included; a fundamental pivot or major expansion needs rescoping.
Implementation is outside scope and agreed separately.
No guarantee of viability.

The six dimensions

Customer architecture
Value and offer architecture
Business model and economics
Operating architecture
Market and go-to-market architecture
Implementation architecture and sequencing

Full details for Business Architecture →

Program 06 Depends on the agreed scope

Business Activation

Who it’s for: A founder whose business architecture is complete, or close to it, and who needs help making it real.
What we do: Coaching, consulting and hands-on work to turn the architecture into real things, scoped in a written proposal after a free assessment.
What you receive: Tangible implementation against the deliverables we agree.

Investment

By proposal

The initial assessment is free.

Discuss my project

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

A founder whose business architecture is sufficiently complete but who needs help making it operational. It can be an architecture created elsewhere.

How it’s delivered

Coaching, consulting and hands-on doing, as agreed.

How it works

A free assessment of your readiness, destination, capabilities, gaps and resources.
We work backwards from the outcome you want to an execution roadmap, at whatever level of detail helps: year, quarter, month, week or day.
We define who does what: you, me or third parties.
I send a written, tailored proposal with scope, deliverables, timing, milestones and fees. You accept or decline freely, and work starts after agreement.

The deliverable

Whatever the proposal specifies. That can include a website, MVP, commercial offer, campaigns, content, social presence, pitch deck, a first workshop, operational systems, or help recruiting and developing partners.

Good to know

Priced by proposal after the free assessment.
Revenue and customer numbers are not promised as results.

The initial conversation is an assessment, not a consulting engagement. If we go further, you receive a written, tailored proposal that you are free to accept or decline.

Full details for Business Activation →

Program 07 Approximately 7 days

Normally delivered within seven days of the initial consultation, provided the necessary information is available. Missing information may extend the timeline.

Business Evolution

Who it’s for: The owner of an operating business who needs an objective view of what is working, what isn't and why.
What we do: I analyze your records and results, work out what is working, what isn't and why, and we agree the changes worth making.
What you receive: A Business Diagnostic & Corrective Action Plan. Follow-up implementation help is separate.

Investment · fixed fee

US$699

I’m interested — Let’s talk

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

The owner of an operating business who needs an objective understanding of what is working, what isn't, why, and what should change.

How it’s delivered

Two private sessions, with my independent analysis between them.

How it works

A founder interview about your objectives, performance and concerns. You share the records you already have: financial statements, product and pricing information, sales, customer and marketing results. There is no long questionnaire.
I analyze performance, market, offers, operations, customer feedback and likely causes, within the evidence available.
A second private session to go through the findings and the corrective actions.

The deliverable

A personalized Business Diagnostic & Corrective Action Plan: strengths, underperformance, likely causes, prioritized changes and practical next steps. Confirmed findings are kept separate from hypotheses.

Good to know

Not a forensic audit.
Not an enterprise-wide turnaround study.

Optional follow-up coaching, consulting or implementation support is available at US$200 an hour, agreed separately and with no obligation. If the diagnosis points to a fundamental structural redesign, Business Re-Architecture may be the better fit.

Full details for Business Evolution →

Program 08 Depends on complexity and scope

Business Re-Architecture

Who it’s for: An established company or executive team facing significant strategic, operational or technological change.
What we do: I help your organization design and manage a major change, from AI adoption to a new operating model, while accounting for existing operations, people and systems.
What you receive: Defined in a written proposal: roadmap, change priorities and execution support.

Investment

By proposal

The initial consultation is free.

Discuss my project

Free initial conversation. No payment or commitment.

Process, scope and full details

Who it’s for, in full

Established SMEs, mid-sized and larger enterprises, and executive teams managing substantial strategic, operational, organizational, commercial or technological change. Not tied to headcount: it could be a 10-person company introducing a new system or a 200-person company architecting AI adoption.

How it’s delivered

Scoped consulting, coaching, architecture and agreed implementation support.

How it works

A free initial discussion to understand the challenge and the outcomes you want.
A tailored written proposal, followed by a conversation about it.
You decide. If you proceed, we scope the work and agree the implementation support.

The deliverable

Whatever the proposal specifies.

Good to know

Priced by proposal after the free initial discussion.

Typical themes

AI implementation and transformation
Redesigning people, process and technology
Restructuring
Operating model redesign
New market entry
Business development and partnerships
Strategic transformation

The initial conversation is an assessment, not a consulting engagement. If we go further, you receive a written, tailored proposal that you are free to accept or decline.

Full details for Business Re-Architecture →

Why work with a Business Architect?

Most people don’t need more advice. They need someone who will challenge them, design the whole business with them, and stay with them until it exists. That’s coaching, consulting and hands-on work in one practice.

I challenge your assumptions.

Ideas feel certain until someone tests them. I look for what you have not checked yet, before it costs you.

I design how the business works.

Customer, offer, pricing, economics, operations and go-to-market, decided together instead of one piece at a time.

I coach you through the decisions.

The business is yours. You make the calls; I make sure you make them with the full picture.

I help make it happen.

Where it helps, I do the work alongside you, as agreed in writing. Design and implementation are separate engagements.

New to the term? What is business architecture?

Don’t see your situation?

Tell me where you are and what you’re trying to do. We’ll work out the right starting point, or whether I’m the right person at all.

Start a conversation Meet Martin

Business Architecture.Wherever you are in your journey.

Find where you are.

Architecting the Entrepreneur

Who it’s for, in full

How it’s delivered

How it works

The deliverable

Good to know

Why work with a Business Architect?

I challenge your assumptions.

I design how the business works.

I coach you through the decisions.

I help make it happen.

Don’t see your situation?

PICK MY BRAIN.

Business Architecture.
Wherever you are in your journey.