Program 04 · Fixed fee
Lean Business Architecture
We design a simple, cheap-to-test business properly: customer, offer, pricing, economics, delivery and a first go-to-market test.
- Investment
- US$1,399
- Timeline
- 3–4 weeks
- Delivery
- About four private working sessions, plus meaningful work between them.
Free initial conversation. No payment or commitment.
The situation this addresses
“My business is simple and cheap to test: a solo practice, a service, a first version I can build for little. I need it designed properly before I start.”
Who it’s for
A low-complexity, low-cost-to-test business: solopreneur, consultant, coach, independent service provider, or an app whose first version can be built inexpensively. Complexity matters more than industry.
What you receive
A co-created Lean Business Architecture, ready for activation.
A business designed well enough to start testing in the market.
How it works
- Just enough customer, competitor, offer and pricing discovery to make sound design choices.
- We architect your customer, problem, positioning, offer, differentiation, pricing, basic economics, delivery and acquisition channels.
- We finish with an initial go-to-market test plan.
What this is not, and what’s not included
- Launch, website build, campaigns, CRM, MVP and other implementation work are not included. They can be agreed separately.
Nothing here is a guarantee of business viability, revenue, sales or funding.
Other programs
Each is an independent starting point. You don’t need one to take another.