The Modern Business Architect

Publications

  1. Architecting Intelligence

    Available

    Architecting Intelligence

    Rethinking Business Architecture in the Age of Artificial Intelligence

    By Martin Dubreuil

    What if AI isn't the problem, but the way your business is designed? Architecting Intelligence challenges traditional business architecture, digital transformation, and AI implementation. Discover why automating outdated processes isn't innovation, and how the DRAW™ methodology helps leaders rethink organizational design, human–AI collaboration, and the future of business.

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  2. The Next Business Discipline

    Forthcoming

    The Next Business Discipline

    A New Framework for Business Development

    By Martin Dubreuil

    Why do businesses offering similar products, at similar prices, achieve such different results? The Next Business Discipline introduces Business Representation Intelligence™: the discipline of understanding what a business truly offers and expressing it accurately, specifically, and in language its customers recognize.

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  3. How To Eat A Salami

    Available

    How to Eat a Salami (and Grow Your Business Too)

    By Martin Dubreuil

    Big business ambitions become more manageable when you tackle them one slice at a time. This practical guide helps you imagine a bigger future, work backward to build a roadmap, and turn that roadmap into small, consistent actions.

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I've written about a lot of what goes into starting and building a business. The answer may already be here. If it isn't, challenge accepted.