Resources

Free Resources

Practical guides, tools and field notes for people building businesses.

Interactive · 13 questions · 4–6 minutes · Free

The Business Idea Reality Check

Is there actually a business behind your idea? Behaviour beats opinion. Payment beats praise. Evidence beats assumptions.

Assess my idea →

Interactive business viability exercise · Approximately 5–10 minutes

The Napkin Principle

Calculate how many profitable transactions your business needs—and whether that number appears possible in the real world.

Calculate your survival number →
Cover of You Want to Start a Business. Now Find One.

Field Guide

Aspiring entrepreneurs, first-time founders, professionals considering entrepreneurship, and anyone who wants to start a business but doesn’t know what business to start.

You Want to Start a Business. Now Find One.

Want to start a business but don’t know what business to start? This practical field guide helps you find business ideas by spotting real problems, frustrations, desires and opportunities in the world around you.

Get it free →
Cover of The Customer Architecture Map

Worksheet

Founders and aspiring entrepreneurs

The Customer Architecture Map

Define who you're actually building for before you give them a name and a face. A printable one-page map for building an ideal customer profile.

Get it free →
Cover of YOU HAVE A BUSINESS IDEA - NOW WHAT?

Guide

First time founder

YOU HAVE A BUSINESS IDEA - NOW WHAT?

A practical field guide for first-time founders to test a business idea, architect how it will work, and decide what actually needs to happen next.

Get it free →

PICK MY BRAIN.

I've written about a lot of what goes into starting and building a business. The answer may already be here. If it isn't, challenge accepted.