The Business Idea Reality Check

A good idea is not necessarily a good business.

This looks beyond enthusiasm, assumptions and how attractive the solution sounds — at how much evidence currently exists that there may be a viable business inside the idea.

13 questions · 4–6 minutes. There are no "right" answers. Answer based on what you know today, not what you hope will eventually be true — "I don't know yet" is a legitimate answer.

Not sure you're ready for 13 questions yet? Read the 10 signs you're serious about starting a business first.

Your individual responses are kept confidential and are not published as individual research data. Anonymized, aggregated information may be used to improve this methodology and create broader research or educational material. Completing this is not marketing consent — that's a separate, explicit choice later. See the privacy policy.