Program 03 · Fixed fee
Pre-Architecture
I investigate your concept independently and challenge your assumptions, so you decide on evidence before committing money, time or personal risk.
- Investment
- US$1,999
- Timeline
- 4–6 weeks
- Delivery
- You do the field work. I investigate independently and challenge what you find.
Free initial conversation. No payment or commitment.
The situation this addresses
“I have a concept that will cost real money, time or personal risk. Before I commit, I want someone to try to break it.”
Who it’s for
A founder whose concept requires meaningful investment, time, operational commitment or personal financial risk, and who wants it challenged before proceeding.
You're not hiring me to validate your idea. You're hiring me to challenge it.
What you receive
An Evidence-Based Business Assessment with one of three recommendations: proceed to architecture, rethink or reframe the opportunity, or walk away.
A clear, evidence-based recommendation you can act on or argue with.
How it works
- You carry out the field, customer and competitor research that matters for your concept.
- I investigate independently, challenge your assumptions, run counter-research and probe for blind spots.
- We assess the evidence together. The method adapts to the concept.
What this is not, and what’s not included
- The recommendation is not a guarantee. The final decision is yours.
- Not required before every architecture program. Simple, cheap-to-test ventures can skip it.
Nothing here is a guarantee of business viability, revenue, sales or funding.
Other programs
Each is an independent starting point. You don’t need one to take another.