Ways to Work Together
You don't need to know which service you need.
Tell me where you are.
We'll figure out the right starting point.
Some people arrive with nothing more than the feeling that they should build something of their own. Others already have an idea. Some have built the product and discovered that a product is not yet a business. And some already know what needs to exist — they just need help architecting the route from here to there.
The work starts from where you actually are.
Where are you now?
01
"I want to build something of my own. I'm not sure what yet."
Exploration
02
"I have an idea. I don't know whether I should bet on it."
Pre-Architecture
03
"There's a business here. Now we need to architect it."
Business Architecture
04
"It's architected. Now I need help making it real."
Make It Exist
05
"I just need your brain on something."
Flash Advisory
Exploration
For when entrepreneurship is becoming real — but the business isn't clear yet.
This is for experienced professionals who are seriously considering building something of their own but do not yet have a sufficiently defined opportunity to investigate.
We start with the entrepreneur before the enterprise.
The first conversation looks at you: your ambition, experience, skills, assets, relationships, constraints, appetite for risk, financial reality and the kind of role and life you actually want to create.
The second turns toward possibilities: the ideas, directions and opportunities that could make sense for you — and which of them deserve further investigation.
Outcome
You leave with a clearer entrepreneurial direction and one or more opportunities worth investigating.
Investment
Two sessions · US$390
Pre-Architecture
Does this idea deserve to become a business?
Ideas are cheap. Commitment is expensive.
Pre-Architecture is where we investigate an idea before you commit serious time, money or identity to building it.
This is not a report commissioned from the sidelines. We work through the idea together — examining assumptions, customer reality, contradictory evidence, the size of the opportunity, purchase behaviour and whether the basic economics make sense.
Where evidence is missing, we identify what needs to be learned and test what can reasonably be tested.
The objective is not to prove that your idea is good. It is to make a better decision.
Core areas may include:
- Your reason to move — and the inertia working against it
- Customer reality
- Field evidence
- The size of the prize
- Purchase reality
- Napkin economics
Outcome
The work ends with one of three decisions:
PROCEED
There is enough evidence to justify moving into Business Architecture.
EVOLVE
Something may be there, but the idea needs to change before further commitment makes sense.
STOP
The evidence does not justify continuing. Stopping can be a successful outcome. The purpose is not to protect the idea. It is to protect the entrepreneur from unnecessary commitment.
Investment
Typically 3–5 weeks · US$1,990
Business Architecture
What exactly should we build — and how should the business work?
Once there is sufficient reason to believe a business should exist, we architect it.
Business Architecture turns evidence and entrepreneurial intent into a coherent business and a credible route to build it.
This is not a business plan written about a hypothetical future. We make the important choices, connect the pieces and expose contradictions before those contradictions become expensive.
The architecture works across five connected areas:
Offer & Customer
What are we actually offering, to whom, and what are they really buying?
Value & Delivery
How does the business create and deliver that value in reality?
Go-to-Market
How will the right people discover, understand, trust and buy it?
Financial Model
Can the economics support the business we are designing?
MVP & First Customers
What is the smallest credible version we can put into reality to create value, learn and generate evidence?
These are not five isolated consulting modules. They are one architecture. A decision in one area changes the others. That is the point.
Outcome
You leave with two primary things:
A coherent Business Architecture
A Reverse-Engineered Roadmap
The roadmap starts with the business we intend to create and works backwards through the milestones, dependencies and decisions required to get from there to where you are today.
The objective is not another document sitting in a folder. It is knowing what should exist, why it should exist, and what happens next.
Investment
Typically 6–8 weeks · US$5,990
Make It Exist
Architecture is useful only if something eventually exists.
Once the architecture and roadmap are clear, you may choose to execute independently.
Or I can stay involved.
That involvement depends on what the business actually needs. It may include ongoing advisory, direct involvement in selected pieces of execution, working alongside you or your team, coordinating specialist capabilities, using AI where it creates meaningful leverage, or some combination of these.
This is deliberately not packaged in advance. The architecture tells us what needs to be built. Only then does it make sense to decide how I should be involved in building it.
Outcome
Move from architecture into disciplined execution without losing the logic that shaped the business in the first place.
Investment
Scoped around the work required
Flash Advisory
Sometimes you don't need an architecture engagement. You need a useful hour.
Flash Advisory is for a specific business question, decision, problem or opportunity where concentrated outside thinking can help.
Bring the problem. We work on the problem. No programme. No artificial journey designed to turn one conversation into six months of consulting.
If the problem reveals something bigger, we can discuss it. If it doesn't, we solved what we came to solve.
Outcome
Focused thinking, challenge and practical direction around the issue you brought into the room.
Investment
Approximately 60 minutes · US$250
The first conversation
Let's see if we should work together.
I keep the practice deliberately small.
The first conversation is not free consulting and it is not a miniature version of Pre-Architecture. It is simply a conversation about where you are, what you are trying to do, whether I can materially help, and whether we are a good fit to work together.
You do not need to diagnose yourself before we speak. You do not need to choose a package. You do not need to arrive with a polished pitch deck or a 52-page business plan.
Come with the situation as it actually is. We'll work out the right starting point from there.
Price
Fit conversation · Free
There's an idea.
Somewhere inside it, there may be a business.
Together, we find it, architect it, and make it exist.
No pitch required. Just tell me where you are.